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Penguin, LondonĪugustine (2017) Confessions. Clarendon Press, OxfordĪristotle (1996) Poetics. In this view, human language evolved certain features in response to the same selective pressures which characterize the evolution of other forms of communication. To validate this claim, the chapter shows that the persuasive instinct is shared among animals: consistent with studies coming from adaptive rhetoric, the ability to influence others is widespread in animal species that are able to communicate. Instead, it is claimed that persuasive narrative might have represented a tool capable of enhancing the persuasive efficacy of communication without involving the use of persuasive arguments, i.e., without involving the use of language. In an evolutionary perspective, argumentative communication does not seem a plausible candidate to account for the nature of the early forms of communication since it requires complex grammars to work. The topic of this chapter concerns the selective pressures towards persuasive communication, focusing on two different persuasive strategies: argumentation and narrative.
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